Currently working
@ Knewledge
… but feel free to reach out!
Hello there 👋
Based in Luxembourg, I have 10+ years in SEO across agencies and in-house teams, working with clients in SaaS, crypto, automotive and insurance across the globe. Comfortable with doing pretty much everything SEO and GEO related, from strategy to technical, content and links.
My areas of expertise
Technical SEO 🛠️
My favorite field. Screaming Frog is my best friend.
Technical SEO
Crawling, indexation and architecture are where rankings are won or lost. On multilingual sites (hello Luxembourg) clean hreflang and URL logic matter even more.
- Crawls & log analysis
- Migrations & site architecture
- Hreflang & international setups
Content optimization ✍️
Content, but better. I literally live in SEMRush.
Content optimization
Before writing something new, I look at what already exists: intent, gaps, cannibalization. Better pages beat more pages.
- Keyword & intent mapping
- Content audits & refreshes
- Briefs & on-page optimization
Link building 🔗
You've got to do it! Ahrefs is always open.
Link building
Quality over quantity. Links that make sense for the brand, the market and the language.
- Backlink audits
- Outreach & digital PR
- Partnerships & local mentions
Monitoring & Reporting 📊
Recording improvements on a nice dashboard.
Monitoring & Reporting
If it isn't measured, it didn't happen. I build dashboards that tell a clear story to SEOs and non-SEOs alike.
- GA4 & Search Console dashboards
- KPIs tied to business goals
- Regular reviews & next steps
Updates & maintenance 👷
Keeping websites up to date and healthy.
Updates & maintenance
SEO isn't a one-shot project. Sites change, Google changes, things break. Someone has to keep an eye on it.
- Recurring health checks
- Redirects, 404s & indexation issues
- Algorithm update watch
Video editing 🎬
My first love. I can do a bit of video editing too!
Video editing
Where it all started. Video is also a search topic of its own, and I've worked on both sides of it.
- Editing & motion basics
- Video SEO: tags, description, transcripts
- Short cuts for social
AI & GEO 🤖
Optimizing for AI-driven search and generative answer engines.
AI & GEO
Visibility now means being cited by ChatGPT, Perplexity and Google AI Overviews, not only ranking on page one. GEO is good SEO but with a twist.
- Entity & brand clarity
- Structured, quotable content
- Tracking AI visibility
Design & Branding 🎨
Logo, visual identity and creative direction. Figma is home.
Design & Branding
A good identity makes everything else easier. Yes, I designed my own hexagon.
- Logo & visual identity
- Web & social visuals
- Creative direction
UI / UX & Product 🖥️
Product testing, landing pages creation and CMS management.
UI / UX & Product
SEO lives on pages people actually use, so I care about how they look, feel and convert.
- Landing pages that convert
- CMS management
- Product testing & feedback
And many more! 😌
Work experience
SEO / GEO Manager
Knewledge · Luxembourg
2025 — present
Technical SEO Manager
api.video · France (Remote)
2023 — 2025
SEO & Content Expert
bitFlyer Europe · Luxembourg
2018 — 2023
SEO Project Manager
Vanksen · Luxembourg
2015 — 2018
SEO & Web Editor
E-Nova · France
2013 — 2014
SEO Intern
Zebedee Creations · UK
2013
Web Editor & Translator
Motorsports.com · France (Remote)
2012 — 2014