Sébastien
GIRARD
SEO / GEO Expert
📍 Based in Luxembourg · Working with clients worldwide
SEO / GEO Expert
📍 Based in Luxembourg · Working with clients worldwide
… but feel free to reach out!
👋 Based in Luxembourg, I have 10+ years in SEO across agencies and in-house teams, working with clients in SaaS, crypto, automotive and insurance across the globe. Comfortable with doing pretty much everything SEO and GEO related, from strategy to technical, content and links.
Technical SEO 🛠️
My favorite field. Screaming Frog is my best friend.
Crawling, indexation and architecture are where rankings are won or lost. On multilingual sites (hello Luxembourg: FR / EN / DE) clean hreflang and URL logic matter even more.
Content optimization ✍️
Content, but better. I literally live in SEMRush.
Before writing something new, I look at what already exists: intent, gaps, cannibalization. Better pages beat more pages.
Link building 🔗
You've got to do it! Ahref is always open.
Quality over quantity. Links that make sense for the brand, the market and the language, locally in Luxembourg and abroad.
Monitoring & Reporting 📊
Recording improvements on a nice dashboard.
If it isn't measured, it didn't happen. I build dashboards that tell a clear story to SEOs and non-SEOs alike.
Updates & maintenance 👷
Keeping websites up to date and healthy.
SEO isn't a one-shot project. Sites change, Google changes, things break. Someone has to keep an eye on it.
Video editing 🎬
My first love. I can do a bit of video editing too!
Where it all started. Video is also a search topic of its own, and I've worked on both sides of it.
AI & GEO 🤖
Optimizing for AI-driven search and generative answer engines.
Visibility now means being cited by ChatGPT, Perplexity and Google AI Overviews, not only ranking on page one. GEO is about becoming the answer.
Design & Branding 🎨
Logo, visual identity and creative direction. Adobe Creative Suite is home.
A good identity makes everything else easier. Yes, I designed my own hexagon.
UI / UX & Product 🖥️
Product testing, landing pages creation and CMS management.
SEO lives on pages people actually use, so I care about how they look, feel and convert.
And many more! 😌
SEO / GEO Manager
Knewledge · Luxembourg
2025 — present
Technical SEO Manager
api.video · France (Remote)
2023 — 2025
SEO & Content Expert
bitFlyer Europe · Luxembourg
2018 — 2023
SEO Project Manager
Vanksen · Luxembourg
2015 — 2018
SEO & Web Editor
E-Nova · France
2013 — 2014
SEO Intern
Zebedee Creations · UK
2013
Web Editor & Translator
Motorsports.com · France (Remote)
2012 — 2014